Andes survivors mark 40th anniversary of crash

SANTIAGO, Chile (AP) ? Surviving members of an Uruguayan rugby team have played a match postponed four decades ago when their plane crashed in the Andes, stranding them for 72 days in the cordillera and forcing them to eat human flesh to stay alive.

The Old Christians Club squared off Saturday in Santiago in a game that was tied 1-1 against the Old Grangonian Club, the former Chilean rugby team they were supposed to play back when their flight went down. Their terrifying story became the basis of a best-selling book and a Hollywood movie.

"At about this time we were falling in the Andes. Today, we're here to win a game," crash survivor Pedro Algorta, 61, said as he prepared to walk onto the playing field surrounded by the jagged mountains that trapped the group.

During the anniversary ceremony, military jets flew over the field, where parachutists draped in Chilean and Uruguayan flags landed. In a corner, survivors wept when officials unveiled a commemorative frame with pictures of those who died in the snowy peaks.

"The conditions were more horrifying than you can ever imagine. To live at 4,000 meters without any food," said survivor Eduardo Strauch, 65. "The only reason why we're here alive today is because we had the goal of returning home ... (Our loved ones) gave us life. They made the sacrifice for others."

The Uruguayan air force plane that carried the team crashed in a mountain pass in October 1972 while en route from Montevideo to Santiago. Of the 45 passengers aboard, 16 survived by feeding on dead family members and friends preserved in the snow.

"I think the greatest sadness I felt in my life was when I had to eat a dead body," said Roberto Canessa, 59, who was a teenage medical student at the time of the crash.

"I would ask myself: Is it worth doing this? And it was because it was in order to live and preserve life, which is exactly what I would have liked for myself if it had been my body that lay on the floor," he said

Desperate after more than two months in the frigid peaks, Canessa and Fernando Parrado left the crash site to seek help. It was the group's last attempt at survival.

After 10 days of trekking, they spotted Sergio Catalan, a livestock herder in the foothills of the Chilean Andes. The conditions were such that the pair couldn't get too close to Catalan, but from afar, they heard him say one word: "Tomorrow."

"With that (word), our suffering ended," Canessa said.

Catalan, who at the time rode his horse to the nearest town to alert rescuers, returned to meet the survivors on Saturday in a hat and poncho. He walked slowly this time with the aid of a cane and pointed at the sky when helicopters hovered over the field just as they did 40 years ago over the barren mountains.

Carlos Paez, 58, waved a small red shoe at a helicopter carrying Parrado as he did when the Chilean air force choppers rescued him and the others. Parrado gave a similar red shoe to his friends at the crash site before he left for the cordillera and guided rescuers back.

"I came back to life after having died," said Parrado, whose mom and sister died in the Andes. "It's something that very few people experience." His experience, he said scarred him but made him stronger and brought him a newfound appreciation for life.

"Since then, I have enjoyed fully, carefully but without fear. I tried to enjoy my friend, my dog, my passions, a second at a time," said Parrado, who has been a TV host, a race car driver and a motivational speaker.

Survivor Daniel Fernandez, 66, held the trophy that would have been the reward for the game to be played the day of the crash.

The ordeal "taught me that we set our own limits," Fernandez said. "If I had been told: 'I'm going to leave you in a mountain 4,000 meters high, 20 degrees Celsius below zero (-4 Fahrenheit ) in shirtsleeves, I would have said: I last 10 minutes.' Instead, I lasted 72 days."

___

Follow AP's Luis Andres Henao on Twitter: https://twitter.com/LuisAndresHenao

Source: http://news.yahoo.com/andes-survivors-mark-40th-anniversary-crash-053941345.html

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Boost Your Website By Using Article Marketing | Online Writing ...

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Source: http://www.onlinewritingcourses.net/boost-your-website-by-using-article-marketing

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Source: http://peregrinate-crop.blogspot.com/2012/10/boost-your-website-by-using-article.html

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Why Sell in Other Markets and How Easy It Can Be with Website ...

There are 2.27 billion internet users worldwide and tens of millions of businesses online. But how can you add them as customers if you don?t speak their language?

Over half of all Google searches are made in a language other than English ? that?s a lot of customers to miss out on.

Internet World Stats reveal that the top ten languages used on the internet (to the nearest million) are:

1. English (565 million)
2. Chinese (510 million)
3. Spanish (165 million)
4. Japanese (99 million)
5. Portuguese (83 million)
6. German (75 million)
7. Arabic (65 million)
8. French (60 million)
9. Russian (60 million)
10. Korean (39 million)

Other languages from around the world make up another 350 million users.

This means that if your business only has a website in English, it is potentially reaching 565 million users from around the world. This may sound a lot, but in other words you are losing out on reaching an additional 1.5 billion internet users.

How the internet has changed

The growth of non-English languages on the internet is no surprise. Over a period of just a few years, the internet has changed the way we live; the way we communicate; and the way we do business. At one time there was a noticeable ?digital divide?, with users being disproportionately young, white, university-educated, English-speaking, middle/ upper class and male. Yet thanks to globalization and advances in internet access, gaps of gender, age, location and class have decreased.

International e-commerce growth predicted

Online shopping has become commonplace and is expected to grow rapidly in southern European markets over the next few years. Research by Forrester Research Inc. predicts that e-retail sales will grow at 11% per year in the UK and 12% in Germany to 2016, yet predicts even faster growth in countries where consumers have so far been slower to embrace online shopping ? with an annual predicted growth rate of 19% for Spain and 18% for Italy.

Barclay?s Capital predicts that China?s ecommerce market will more than triple over the next three years, with online sales reaching $420 billion by 2015. That?s 20% more than what the US?s (English speaking) ecommerce market is predicted to be worth in the same year. With an estimated 193 million online shoppers (more than any other country) Chinese website translation seems well worth considering.

Seize opportunities with website translation and marketing translation

Trading internationally and considering marketing translations is the ONLY way for businesses to benefit from this huge growth in internet usage. Businesses not planning to capture these foreign markets are really in line to miss out on some big opportunities.

Although many British companies are already recognizing the online opportunities available to their businesses by setting up Facebook pages, Twitter accounts and Ebay shops, it is simply not enough to supply marketing materials only in English. Businesses that are prepared to take prompt action with website translation and marketing translation are the ones that will really benefit from these technological advances.

Advertising and promoting your business online doesn?t have to be difficult, even in other languages.

Tips for Carrying Out Website Translations

Following are our top ten tips for carrying out website translations and marketing translations for international business success are:

1. Research your market

   Research is the first and probably most important stage in website translation, so it is important that you do it right. Use the internet to check out your online competition and measure demand for your product/ service in other countries. There is no point targeting a country where people don?t need your product or service! Use online tools such as Google analytics to see where your customers are from and use Google Market Finder to see how many people search for your keywords in other languages.

2. Make use of support

   UK Trade & Investment (UKTI) provides support to businesses wishing to expand overseas. UKTI has country reports on its website and can also help you to carry out in-depth research into potential markets. Consider the Overseas Market Introduction Service (OMIS) and the Export Marketing Research Scheme (EMRS).

3. Review your website content

   Before even considering translating your website into another language it is important that it is well written to start with. It should be written in simple, short sentences which can be easily translated. Avoid abbreviations, metaphors and terms which might not have an international equivalent and could result in mistranslation.

4. Conduct a brand check

   Check your brand and slogans to make sure there are no negative meanings in other languages. Don?t make the same mistake as Clairol who launched a product called ?Mist Stick? in Germany ? not realizing that in German the word ?mist? is slang for manure!

5. Translate your website

   Research commissioned by the European Commission found that 82% of consumers were less likely to buy goods online if the website was not in their native language. This shows that website translation is vital when targeting customers overseas. Additionally, website visitors stay for twice as long if a website is in their own language (Forrester Research) and customers who buy online will pay more for a product if they can buy it in their own language (Common Sense Advisory).

6. Consider your domain name

   If you are setting up your websites in multiple languages, you will need to think about how to separate the different version of your website. There are a number of options. You can buy the domain name for the specific country, i.e. www.website.de (for Germany). Another option is to use a general top level domain name such as www.website.com and then use a language specific sub-domain www.website.com/de. There are varying opinions on which is the best strategy in terms of SEO. It will depend very much on your objectives for building sales in the target market and overall strategy.

7. Hire a professional translation company

   Website translation and marketing translation requires the skills of a professional. While there might be online gadgets available to carry out instant and automatic website translations, these are unreliable and often produce website content that has incorrect words, grammar and punctuation ? guaranteed to put off potential overseas customers.

   You might be tempted to use an in-house staff member who has knowledge of the language you wish to translate your website into. However, only a professional? and human ? translator possesses the specialist knowledge required to carry out your website translation correctly. Professional translators, who work only into their mother tongue, possess specialist knowledge of the business context involved e.g. engineering, marketing, electronics, finance. The more specialized your sector, the more important it is that the translators have the necessary specialist knowledge to carry out your website translation accurately.

8. Use social media

   Social media has undeniably changed the way we communicate ? including the way we communicate with our customers. So when considering communicating with customers overseas and carry out marketing translations, it is crucial to consider social media as part of your international marketing strategy. While Facebook is clearly the favored social network around the world it is important to remember that groups of people in other countries use social networks differently. For example, in countries such as Japan, Iraq and India, less than 1% of the population uses Facebook, compared with around 42% of the UK population (2010 data).

   Carry out research into which social media platforms are popular in your target market and set up separate accounts for each language on each of them.

9. Carry out research into international search engine optimization (SEO)

   Don?t underestimate the importance of translating and localizing your keywords. However, it is not as simple as translating your keywords directly into other languages. The most effective keyword for a product or service in another market might not always be a direct translation of the English term; it could be a colloquialism, a ?nickname? for a product or a different word altogether.

   A professional language translation company which also provides keyword research and localization services can carry out research in your target market to help you select the most effective keywords for use in your website translation.

10. Respond to overseas enquiries!

    You?ve gone to all the trouble of carrying out research into potential overseas markets, comparing website translations services, conducting keyword research and so on. But how do you deal with the enquiries when they come in via your translated website?

    It might sound obvious but don?t forget that enquiries coming in via you foreign language website will not be in English! To take advantage of all the leads generated, it?s essential to have a good strategy. This could involve setting up a pre-recorded message in the foreign language or sending out an automated holding email in the correct language which gives you time to respond in more detail. You can then use an in-house translator or use a professional language translation company to translate the enquiries for you.

Image Credits

Source: http://www.instantshift.com/2012/10/13/why-sell-in-other-markets-and-how-easy-it-can-be-with-website-translation/

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Use Plndr Promo Code for saving money when shopping

If you are shopping online today, you have to look for the best codes that meet your budget. Online shopping has become very effective and this is a way of putting your shopping into better place. It is easy to shop from online shops. This is a good way of making your shopping a better choice. Today, there are many possibilities o getting code during your shopping. One of the most popular codes in the market is the Plndr Promo Code. You can now save a lot of money on the codes and keep your shopping goals amazingly. For the best way out to making your purchasing, you can now look at the available possibilities and make your goals sustainable.

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Choosing a site to get your Plndr Promo Code can be a very tough thing, as you will need to move from one site to another. When selecting the codes, you have to look at the available sources and make your goals enjoyable. It is easy to find a site to boost your choice today. For a better experience online, there is need to search thoroughly for your code. May sites are giving discounted coupons to many customers and this is a great way to keeping the goals of your purchasing sustainable. For the best moves in meeting your goals, you can now contact the available sites and find out which best suits your goals.

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It is good to know the different discounts available online and ensure that you are using the coupons online. For a better experience and management of resources, you may find discount sites professional enough to make your days enjoyable. There is a possibility of increasing the chances of getting the right coupons from online sources and boost the chances of getting your codes online.

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Source: http://small-business.ezinemark.com/use-plndr-promo-code-for-saving-money-when-shopping-7d37e7e5d442.html

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Suicide bombing kills 14 at Pakistan market

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Factbox - A look at the Nobel Medicine Prize

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World stocks fall as US data awaited

BANGKOK (AP) ? World stocks fell Wednesday as skittish investors waited for a key U.S. jobs report later in the week that will signal whether the world's largest economy is on the mend.

The U.S. Labor Department will release employment data for September on Friday. While the U.S. economy shows signs of resilience, thanks in part to rising car sales and home prices, hiring has remained too sluggish to reduce high unemployment, which is at 8.1 percent.

The U.S. economy also is at risk for falling off a "fiscal cliff" early next year. That's when tax increases and deep spending cuts take effect unless Congress reaches a budget deal. If those measures do take effect, the economy could fall into recession.

European stocks dropped in early trading. Britain's FTSE 100 fell 0.1 percent to 5,801.45. Germany's DAX was less than 0.1 percent lower at 7,300.12 and France's CAC-40 lost 0.3 percent to 3,404.64.

Wall Street was also set to fall, with Dow Jones industrial futures down marginally to 13,402. Standard and Poor's 500 futures fell less than 0.1 percent to 1,440.

Stock markets moved indecisively in Asia. Japan's Nikkei 225 fell 0.5 percent to close at 8,746.87 after a morning excursion into positive territory. Hong Kong's Hang Seng seesawed until closing 0.2 percent higher at 20,888.28.

Australia's S&P/ASX 200 gained 0.1 percent to 4,438.60, a day after the country's central bank cut its benchmark interest rate by a quarter percentage point in response to global economic uncertainties. Earlier, the benchmark touched its high point for the year at 4,454.60 in morning trading before dropping back.

Markets in mainland China and South Korea were closed for public holidays.

"Holidays in China and hesitancy ahead of Friday's US jobs report will keep market activity restrained today," analysts at Credit Agricole CIB in Hong Kong said in a report.

Benchmark oil for November delivery was down 56 cents to $91.34 per barrel in electronic trading on the New York Mercantile Exchange. The contract fell 59 cents to finish at $91.89 on the Nymex on Tuesday.

In currencies, the euro rose to $1.2901 from $1.2935 late Tuesday in New York. The dollar rose to 78.22 yen from 78.13 yen.

Source: http://news.yahoo.com/world-stocks-fall-us-data-awaited-092345082--finance.html

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