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Thursday, April 19, 2012
Google announces Brand Activate Initiative for online advertising, hopes to establish new standard
When Google makes a new move in advertising, people are bound to take notice, and it's made a fairly big one today. It's announced what it's dubbed the Brand Activate Initiative at the Ad Age Digital Conference today, something that initially consists of two new services for advertisers: Active View and Active GRP. The latter is a so-called gross rating point metric that's modeled to some extent on TV advertising, while Active View is something that Google hopes will become a standard for all online advertising. In short, it measures both how long an ad remains on a person's screen and how much of it is viewed -- if at least 50 percent of it is viewable for at least one second it's counted as an viewed impression. Both of those options are rolling out today, but they're apparently just the beginning of the broader initiative. You can see Google itself explain it in the video after the break, and on its DoubleClick blog linked below.
Google announces Brand Activate Initiative for online advertising, hopes to establish new standard originally appeared on Engadget on Wed, 18 Apr 2012 13:21:00 EDT. Please see our terms for use of feeds.
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Wednesday, April 18, 2012
PHOTOS: Michelle Williams Steps Out with Her Daughter
Michelle Williams and Matilda take a walk in N.Y.C.! Plus, see more photos of celebs spending time with their loved ones!
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Yoga for Beginners: Ideas to Get You Started
Life inside the Big Apple might be demanding and draining. One of the things you can do to chill out after having a long day of work in New York City is yoga exercise. Yoga, which indicates ?union? in Sanskrit, is actually a concentration that strives to harmonize the body, mind, and spirit. Once you find out about yoga, you most likely think about physical moves assumed for the duration of sessions. These are named ?asana?, that basically suggests ?seat?. Asana are just one part of the total system of yoga. Furthermore, it entails various other aspects for example dhyana or meditation, dharana or focus, along with samadhi or liberation.
Lots of sorts of yoga have invented through the years. Should you be looking for yoga for beginners courses in New York City, you may possibly notice many of them give vinyasa as well as hatha yoga. Hatha yoga is a lot more light and slower paced, working on basic stretches and inhaling and exhaling routines. Vinyasa yoga is just a bit sophisticated, with increased lively, brisk exercises. Both of these are wonderful yoga styles to get started with as a newbie, however, you might want to question your gyms employees which one they would suggest in your case.
Whilst you may continually start off practicing yoga alone with videos or diagrams as a manual, nothing can beat enrolling in an actual yoga for beginners class at a nearby health and fitness center. Getting a coach to help you and check out on your posture is the greatest approach to learn the concepts of yoga. Without having coach to adjust your postures, you could possibly end up working on the different asana wrong without even being aware of it.
In New York City, yoga instruction could cost you lots of money subject to which fitness center you enroll in. The great thing is besides paying for the instructional classes, you dont need to to pay for much else. All you need for your yoga for beginners courses are a yoga mat along with comfy work out garments. Always remember, yoga is completed on the ground and without athletic shoes, and that means you do not need to spend on high-priced gym equipment or running shoes.
Just before you start your New York yoga training sessions at the gym, you should become acquainted with some elementary guidelines.
* As mentioned before, yoga is performed barefoot, therefore youve got to leave your shoes and socks outside the yoga studio. Most studios or gyms have lockers or cubbyholes to safely store your shoes.
* Gadgets like mobile phones should be switched off and left inside your bag or locker. Remember, yoga is all about meditation and relaxing your mind, body, and spirit. Having a mobile phone ring during a session can be annoying and disruptive.
* Communicating with your instructor is important, especially if youre new. You dont have to be embarrassed about being a beginner; everyone has to start somewhere. If youre having trouble with a pose or exercise, ask your instructor for assistance.
* Arrive early. You will need time to put away your things and set down your mat, so you should arrive around 10 minutes before the session starts.
The author is looking for a yoga instructor who can teach yoga for beginners.
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Friday, April 13, 2012
Shivya Nath: Diu May Be India's Last Beach Paradise
My slippers are in hand and my jeans are rolled up. I want to feel the white sand and the last remnants of Arabian Sea waves on my bare feet. I look at the turquoise waters in front of me and at the trail I've left on the beach. In a country of 1.1 billion people, you have to be really lucky to find a sun-kissed beach with not another soul in sight.
I arrived in Diu after a long, jerky bus ride from Ahmedabad this morning and immediately fell in love with the laid-back ambiance of the island. The empty roads beckoned me to rent a scooter and drive along the untouched coastline. With the wind in my hair, I maneuvered my way around the majestic churches of Diu, its sparsely populated villages, its eating joints and the remains of its old forts, the remains of Portugal's long-gone control.
Instead of returning in the evening to what is locally known as Sunset Point, a snippet of conversation with a resident of the island convinced me to head towards an edge of the island, where I was promised that there would be "no one." I found myself at the base of a cliff, on the right of which the sea and sand stretched for miles. No one was there.
The sun is now bright ball of fire it appears to be smiling at my arrival. On an impulse, I drop my slippers and run into the sea. The waves throw me a frisky welcome; I float atop the smaller, jump against the mighty, duck under the intimidating and find myself hurled to the sandy seabed despite my efforts. Each time I look up, the sun has moved a few inches lower and turned a few shades towards orange.
A dozen colorful little structures on the cliff scramble for my attention and, as the tide starts to rise, I wade my way to the shore to attempt to climb the rugged but gentle slopes of the cliff. The structures, I soon realize, are shrines that house the remnants of the Portuguese occupation. The waves crash sharply on the rocks at the edge of the cliff and the sun turns a bright red, the original color of these shrines. I keep them company until the sun makes its quiet exit.
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Follow Shivya Nath on Twitter: www.twitter.com/shivya
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Lego pirate proves how freak waves can sink ships
Sandrine Ceurstemont, editor, New Scientist TV
A calm sea can sometimes unleash an unexpected weapon: a sudden monster wave that engulfs a large ship. Now Amin Chabchoub from the Hamburg-Harburg Technical University in Germany and colleagues have used a Lego ship to replicate the phenomenon in a wave tank for the first time, giving insight into how it occurs.
To recreate the effect, the team produced waves based on a solution of the non-linear wave equation thought to be the most likely explanation for large freak waves. In this case, a weak oscillation propagates continuously while suddenly increasing in amplitude for a short time. "I programmed the paddle of the wave maker to generate a wave train which is modulated according to theory," says Chabchoub. "This generated small waves as predicted from the equations and we observed the formation of a giant rogue wave during this evolution." As seen in the video above, the toy boat rides along on gentle waves until suddenly a large wave appears and it capsizes.
The experiment proves that the non-linear model provides a possible explanation for the sudden formation of walls of water in the ocean. The team hopes to expand on the research to model more realistic sea conditions involving wind, water currents and two-dimensional wave trains. The results could be used to develop a short-term prediction system for monster waves.
If you enjoyed this video, see how a toy boat was used to recreate the dead water effect or check out a water-bouncing ball that mimics skipping stones.
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A Tale of Two Revolutions: Syrian Refugees in Libya Compare Uprisings
He has purple, bruise-like depressions beneath his eyes. She stares at the floor. The faces of their three young children are covered in mosquito bites. Together, they sit on a pair of thin, donated mattresses on the floor of their temporary home. He does all the talking.
By the time the family fled Homs two months ago, the city had become Syria's most infamous killing field. Residents say President Bashar Assad's forces lobbed shells and bullets at besieged residents like they were animals in a cage. Massacres begot funerals and demonstrations that begot more massacres. And at one such funeral, Mohamed (whose name has been changed to protect the loved ones he left behind) remembers dropping to the ground as Syrian forces opened fire -- only to feel the bodies of those who were slower fall lifeless on top of him. "They didn't fall fast enough and they killed them," he says, his voice cracking. MORE: How Bashar Assad Has Come Between the Kurds of Turkey and Syria.
The family's escape several weeks later was no less harrowing. The shelling barely missed them -- four adults and six children -- as they abandoned their home and fled south for the Jordanian border. Now they're safe, they say, because they're nearly 1,000 miles away from Homs, in Benghazi, Libya.
Syrian refugees have fled to Libya in the thousands in recent months, although no official figures are available. In the eastern Libyan city of Benghazi, Yahya al-Jamal, who helps run the Union of Syrian Revolutionaries there, a humanitarian outreach group, says he registered more than 700 new Syrian families in March alone.
Most of them fled the southern Syrian cities of Homs and Hama as the Assad regime shelled and shot at civilian areas where residents had staged protests and the rebel Free Syrian Army had found strongholds. But those who have made the long trek to Libya say that the North African state -- currently going through its own tumultuous transition since the revolution that toppled the 42-year regime of Col. Muammar Gaddafi last year -- has been far more welcoming than most.
Libya's transitional government was one of the first foreign governments to formally recognize the opposition Syrian National Council (SNC), and it said in February that it would donate $100 million to the Syrian opposition. Across the country, Syrian refugees say that Libya has not only offered them a safer haven than Egypt, Lebanon, and Jordan, but that local volunteers have helped keep them off the streets. "No one is living in refugee camps," says Mohamed Tarek Ziad, a young activist from Homs, who escaped a death sentence from the regime and settled in the eastern Libyan city of Darnah. "People have offered us houses and are working to get us assistance," he says. "Even the Imams in the mosque -- in each prayer, they pray for Syria. And sometimes they join us in demonstrations."
There's something bittersweet about the hospitality here, and the reason is lost on few. "The Libyans have tasted the same pain," says al-Jamal, whose organization has shipped medical supplies to the refugee camps on Turkey's Syrian border, in addition to keeping hundreds of local refugee families afloat. "So that's why they're helping."
But it's more than that. The reason Libya is safe for Syrians, many say, is because unlike Syria's own ongoing struggle, the Libyan revolution succeeded. Libyans not only killed their dictator Muammar Gaddafi, but they toppled his regime -- and conspicuously, they did so with help. MORE: Syria Says Fighting Will Stop by UN Deadline
Overwhelmingly, Libyans argue, that's why NATO, Europe, and the United States, have every reason to support the Syrian resistance. "Bashar al-Assad is the same as Gaddafi, and what we see happening in Syria is exactly what happened to us," says Salah Buhliga, the commander of the Zawiya Martyrs' Brigade, one of Benghazi's largest rebel groups during the revolution, which, after months of NATO-assisted fighting on Libyan frontlines, is now being incorporated into a fledgling national army. "Why did NATO intervene in Libya? For the injustice. So for the same reason, they should help Syria."
In Benghazi, Libya's second largest city, that sentiment is particularly acute. Just over a year ago, in the final hours before a U.N. resolution authorizing NATO intervention was passed and implemented, Gaddafi's forces had reached Benghazi's doorstep, hurling tank shells and mortars into the city's outer neighborhoods. Many remember their fear at the time: that a massacre was imminent. "If NATO had done nothing, Benghazi would be finished, and I'd be dead, god willing," says one Benghazi resident, Saad Abdel Ghader, who used a recent Friday afternoon to picnic on the city's grassy outskirts with his family. It's a hindsight widely echoed across the country.
But the Syrians who have fled Homs for the relative safety of their Arab Spring counterpart believe there's a far more sinister reason that Homs is not Benghazi. "It has been 13 months, but no one has helped us because it's not in their interest to do so," says Ammar, a Syrian refugee in Darnah, who declines to give his last name because his parents remain in Homs. "Libya has gas and oil, but we have none of that." His friend Mohamed Tarek Ziad puts it differently: "Libyans can pay for their war. They can pay NATO back."
Analysts and foreign policy makers say it's far more complicated than that. They point to Syria's sectarian dimension -- its divided opposition and multi-ethnic, multi-religious tinderbox of a population. They note its proximity to Iraq, where a U.S.-led invasion in 2003 sparked years of sectarian bloodshed and instability that have yet to see their end. And they point to the seemingly larger proportion of regime loyalists in Syria, compared to Libya -- as well as powerful foreign backers, like Russia, China, and Iran.
But the families who fled a nightmare on the streets of Homs to the safe, but unfamiliar refuge of Benghazi, aren't buying it. "We're a poor country," says Mohamed, whose family now resides in Benghazi. "Is that why they don't care about us? Is that why we have no media inside? Libya had the chance to get media inside to expose a lot of secrets, and maybe that's why [the U.S. and Europe] helped them." He pauses, his face contorting with sadness and anger. "Is it because they want a price for our blood?" he continues. "Or is it to protect Israel and Assad is the best protector of Israel?" PHOTOS: The Victims of Assad: Photographs by Peter Hapak
On April 11, the Assad regime agreed to a ceasefire brokered by United Nations special envoy Kofi Annan. The U.N. says 9,000 people have already been killed in the war that has dragged on for more than a year; nearly a quarter million have been displaced. And the Syrian opposition has said it is suspicious of any government pledges to halt the violence, when previous declarations have preceded more military assaults on opposition strongholds.
"In America, the vicious killing of a dog or cat would make people sad for that animal," says Mohamed. "In Syria, it's children and humans who are getting killed on a daily basis," he says, staring imploringly at his foreign visitor. His four-year-old daughter watches closely from the floor. "So now there's another question," he adds. "Is it because we're Muslims?"
View this article on Time.com
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